Social Networking & Enterprise Social Media and Marketing

Question: Discuss about theSocial Networking Enterprisefor Social Media and Marketing. Answer: Introduction Building of the personal brand for an individual provides an opportunity to brand itself in front of the external peers as well as the audiences concerned. Social media can be effectively used for the personal branding by categorizing people on the basis of gender, age and several other factors. There has been a major transformation throughout the use of social media tools for personal branding, the use of the head-hunters and the different hiring agencies have become more social oriented. The facts resides that the development and use of social media tools will provide no importance to the online resumes for future employment, as the recruiters can get the relevant information about the candidates with the help of the social media (Belk, Askegaard, Scott, 2012). Earlier the way of communication between entrepreneurs, customers, was very typical, because of the use of telephone, every time leads to wastage of money and time, which is the most crucial matter in every business or orga nization (Cheng Choi, 2010). This research paper will evaluate the facts related to the effective use of social media platforms in the development of the brand image of an entrepreneur. It has become more important to use social media because the transformations can be seen throughout the entrepreneur industry reflecting transparency and behavioral concerns. The use of the social media platforms such as Facebook, LinkedIn, and YouTube plays a crucial role in the career development of the desired entrepreneur and establishes his or her brand image to a wide area of the market segments. Summary of Social Media Users It is evident for entrepreneurs to recognize the effective use of social media in the development of their own personal brand image (Evans, 2016). Social media tools have been used most significantly by many of the well known firms throughout the different parts of the world. There are companies like Amazon, McDonald Corporation and many others who have successfully used the different social media tools for the development of their business processes. The data collected from the different market segments reveals that more than 70% of the applications are rejected because of the irrelevant information collected regarding them from the various internet sources. In the development of the personal branding, there are three of the most important things which need to be considered (Girard and Girard, 2011). These are figuring out the space for advertising through the use of social media, establishment of own personal presence and generation of the entire content which needs to be advertise d. Next is the selection of the suitable content for the evaluation of the personal brand image. The use of the social media tools is basically for establishing the brand image of the concerned person and the social media tools has projected that in future there will be no importance to the online resumes for the hiring process. There are different social media platforms such as Facebook, YouTube, and LinkedIn which accounts for a large number of the people and helps an entrepreneur to get connected with a large number of the audiences for its personal branding. It needs to be understood that the development of the footprint of the respective entrepreneurs with the stakeholders as well as the investors throughout the internet takes time. There are three important reasons for the use of social media by the concerned entrepreneurs (Ottman, 2011). These are use of the low-cost platforms for the development of the own personal brand. Secondly, the social media platforms allow the entrepreneurs to get in touch with the employees, peers, customers and the younger generations by effective use of the communication technology. The social media helps in targeting particular market segments for the purpose of promotion and advertisements and therefore it provides the desired platform for the respective entrepreneurs to get connected with the potential stakeholders and the investors effectively.The different facts reveal that there are more than 84% of the people who prefers the collection of the personal online data whereas there are 89% of the people who prefers the collection of the professional online data. The different steps for the personal branding of an entrepreneur consist of five of the crucial processes. First is to Understanding the different aspects of branding and the effective use of the social media platforms. Being authentic regarding the development of the image is of immense significance for an entrepreneur (Scott, 2010). There are some of the reasons for the effective use of the social media for personal branding such as the low cost and the lack of the requirement from the different professionals. The next is the speaking engagements with the different people on the daily basis as this helps in creating a positive impact on the people. The third point is the writing of the thought articles and participation in the different interviews conducted online (Perrey, Spillecke and Armstrong, 2011). The fourth step is the building and the development of the online presence of the concerned entrepreneur. The fifth ste p is one of the most crucial as it helps in remaining the primary student of the concerned industry. Most importantly, it has been seen that use of the social media websites does not brings out negative results for an individual and therefore, the personal branding of the respected person will help in creating a desired impact to the audiences concerned. Uploading of the images, pictures, and videos of the entrepreneurs helps in creating the desired impact on the entire audiences. Communication is an essential part of peoples everyday life and their needs, especially for the professional people. It can be for the purpose of business, or education, or marketing, entertainment, or sometimes chatting. Earlier it was somehow difficult in communication with people in according to ones convenient timings, and requirements (Fontinelle, 2013). Nowadays, it is a common phase for every entrepreneur, of having individual websites to make few process of business easier, like having payment gateway system on their websites, so that, customers, can pay online when necessary or required. If an ent repreneur has their own website, they can enhance their respective careers by getting connected with a large number of the social media users ("What is Consumer Behaviour - Meaning, Concepts, PPT", 2016). The different tools need to be utilized for the promotion of the personal branding of the entrepreneurs as it helps them in succeeding heir business. Some of the Social Media sites and their uses for the entrepreneurs have been discussed below:- Facebook There are several benefits of using facebook, such as it has increased the exposure to its potential customers, lowers down the marketing expenses of the concerned entrepreneurs, helps in the development of brand loyalty and helps in the evaluation of the personal branding for the people concerned. Some of the successful entrepreneurs are Tony Hsieh, Travis Kalanick and marie Forleo.Facebook has been utilized by a large number of the people throughout the world for different purposes such as for personal branding, advertisements along with the effective promotions and communication with people across the different parts of the world. It is the most famous social sites used by a large number of users throughout the different parts of the world. One particular person has to register on Facebook, and then the individual can chat, upload image, videos, etc. Learning of this digital network is of immense importance as it attracts many people towards the particular business concern (Rohm, 2014). Entrepreneurs are often utilizing Facebook for their personal branding and business purpose i.e. of marketing, advertising, and enhancing their business globally ("Googles latest accomplishment: refining marketing practice", 2012). Most of the people use Facebook. One individual can search and reach their family, friends, talk or chat. It has made easy for the world to find a person, but only if the other one is also on facebook. LinkedIn The primary aim for using LinkedIn is to create a desired range of networks between the targeted people. The entrepreneurs uses LinkedIn for getting their investors, venture capitalists mainly for the funding of their respective projects. LinkedIn helps in providing more utility top the entrepreneurs which helps in executing their respective businesses by saving time and not harassing the other people concerned. The most important feature of LinkedIn as compared with facebook is that, it creates the differentiation for the development of personal branding by highlighting the personal experiences in the users profile and keeps on upgrading the data by the help of the user. Moreover, it provides both a personal account as well as companys account for the enhancement of the growth of any of the firm concerned. It was founded in the year 2003 having the aim of professional integration. It offers a premium and standard packages for the respective users which helps in highlighting the crea tivity along with the skills of the employees and provides SEO facility for all its respective users. The use of LinkedIn can be used as a function game-changing for the respective businesses of the concerned entrepreneurs and this can also be used for those people with whom the entrepreneurs daily work (Hoyer, Pieters, MacInnis, 2013). LinkedIn allows the entrepreneurs and the different professionals to replace their desired hope with decisive action through the context. There has been a critical difference between LinkedIn and facebook as LinkedIn refers to the desired collection of all the new technologies as a form of the social and it significantly enhances the personal image of the entrepreneurs throughout different parts of the world. Some of the examples of famous LinkedIn users are Bill Gates, Richard Branson, Barbara Corcoran and Sean Parker. One of the significant uses of LinkedIn is that it increases the network utility of the users and therefore it becomes easy to get in touch with a large number of the people (Perreau, 2013). YouTube Presentation makes a simple thing look much attractive. For that, videos are being uploading in online basis, which made the advertisement easier. In entrepreneur Industry, it is crucial for the entrepreneurs have to show their personal image and build trust with the users which finally help in evaluating their respective career in the technology field. YouTube helps the different entrepreneurs in presenting their creative ideas and showing their skills and expertise throughout a wide area of the audiences (Schiffman, Kanuk, Wisenblit, 2010). The more personal brands video are been uploaded, the more presentable way, the more will be the entrepreneur explores globally ("What Is Consumer Behavior in Marketing? - Factors, Model Definition - Video Lesson Transcript, Study.com", 2016). Some people prefer to have collections very unique from the others, which may be of different regions and want the latest collections, so, one can easily get a look in YouTube videos, about all these. Recommendations From all the discussions till now its all about branding business, which has been made easier by Social media sites. The rankings can be provided to these three social media websites on the basis of their effectiveness, features and popularity. Facebook is the top most social media platform which is used by well known entrepreneurs and maximum number of the users, so it is ranked as first. LinkedIn can be ranked to be the second as it helps the entrepreneurs to show their desired capability and skills and its upgrading features has attracted a large of the users. YouTube can be ranked as third because it can be only be used by uploading videos reflecting the skills and the creativity of the respective entrepreneurs. Advertising through Facebook, LinkedIn, YouTube, and much more is useful for branding purposes. It is one of the most vital parts of every organization for good advertisement, and connectivity in between customers and the service provider. The entrepreneur also needs to b e known whether the business is growing or not, whether the service providers are able to satisfy customers or not, by providing right servicing, getting feedbacks of the customers. The use of the LinkedIn is mainly for the enhancement of the business work processes of the respective entrepreneurs (media, 2016). It becomes very crucial to improve the connectivity process along with the effective use of the Facebook tools in the development of the personal image of the respective entrepreneurs. Facebook helps in targeting particular are of the market segments for the promotions and thus, the entrepreneurs need to identify the desired area and the need of the people for the effective promotions. Moreover, there needs to be the creation of the Channels through YouTube as it accounts for more number of the people to watch the videos of the concerned entrepreneurs. One of the significant features of Facebook is that it targets a particular are of the market segments for the promotion of the entrepreneurs of their respective business purposes and this needs to be improved. On the other hand, YouTube is one of the most popular social media websites where people watch the respective videos of the entrepreneurs defining their own personality and people likes or dislikes as per their own opinion. References Belk, R., Askegaard, S., Scott, L. (2012).Research in consumer behavior. Bingley, U.K.: Emerald. Cheng, T. Choi, T. (2010).Innovative quick response programs in logistics and supply chain management. Berlin: Springer. Evans, D. (2016). [online] Available at: https://www.pauladaunt.com/books/Social%20Media%20Marketing.pdf [Accessed 4 Nov. 2016]. Girard, J., and Girard, J. (2011). Social knowledge. Hershey, PA: Information Science Reference. Googles latest accomplishment: refining marketing practice. (2012).Journal Of Consumer Marketing,29(3). https://dx.doi.org/10.1108/jcm.2012.07729caa.002 Hoyer, W., Pieters, R., MacInnis, D. (2013).Consumer behavior. Mason, OH: South-Western Cengage Learning. Matt Heinz, M. (2016).Six Essential Social Media Tools for Every Small Business. [online] Available at: https://www.heinzmarketing.com/downloads/Six%20Essential%20Social%20Media%20Tools%20for%20Every%20Small%20Business.pdf [Accessed 4 Nov. 2016]. media marketing, m. (2016). [online] Available at: https://1stsystem.com/pdf/social-media-marketing.pdf [Accessed 4 Nov. 2016]. media, m. (2016). [online] Available at: https://www.gov.pe.ca/photos/original/IPEI_ebiz_smmkt.pdf [Accessed 4 Nov. 2016]. Perreau, F. (2013).The 4 factors influencing consumer behavior.Theconsumerfactor.com. Retrieved 24 October 2016, from https://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/ Reny, P. (2015). A Characterization of Rationalizable Consumer Behavior.Econometrica,83(1), 175-192. https://dx.doi.org/10.3982/ecta12345 Rohm, A. (2014).Herding cats. New York: Business Expert Press. Schiffman, L., Kanuk, L., Wisenblit, J. (2010).Consumer behavior. Boston, Mass.: Pearson Prentice Hall. Standard, B. (2016).Search.Business-standard.com. Retrieved 24 October 2016, from https://www.business-standard.com/search?type=newsq=E-commerce What Is Consumer Behavior in Marketing? - Factors, Model Definition - Video Lesson Transcript | Study.com. (2016).Study.com. Retrieved 24 October 2016, from https://study.com/academy/lesson/what-is-consumer-behavior-in-marketing-factors-model-definition.html What is Consumer Behaviour - Meaning, Concepts, PPT? (2016).Managementstudyguide.com. Retrieved 24 October 2016, from https://www.managementstudyguide.com/what-is-consumer-behaviour.htm Ottman, J. (2011).The new rules of green marketing. San Francisco, Calif.: Berrett-Koehler Publishers. Perrey, J., Spillecke, D. and Armstrong, B. (2011).Retail marketing and branding. Chichester, West Sussex, U.K.: Wiley. Rohm, A. (2014).Herding cats. New York: Business Expert Press. Scott, D. (2010).The new rules of marketing and PR. Hoboken, N.J.: John Wiley Sons.